Keren (Veisblatt) Toledano is a Senior User Experience Researcher at Shopify. She graduated from the George Washington University, with a B.A. in American Studies, and a focus in Mass Communication. She also holds an M.A. from Columbia University in Arts Administration, a field that concerns business operations around cultural institutions and museums. She first fell in love with the English language when her mother used to force administer the Peabody Picture Vocabulary Test to her, along with weekly terminology quizzes from Reader’s Digest. Her favorite words include crepuscular, avuncular and other suffixed “culars”.

She began editing literary magazines in high school, for The Laureate. From there, she graduated to editor-at-large of le culte du moi, an experimental publication at the George Washington University. Her work can be found in Pank Magazine, Punchnel's, and The GW Review. She recently spoke at SXSW on the role of AI in creativity and authorship in March 2020. She is based in Philadelphia, PA.

Keren's favorite knickknacks include hourglasses, insect specimens,, chemistry sets, and letter openers.